UC知道论文摘要中译英求救！！！
来源：百度知道 编辑：UC知道 时间：2024/06/18 06:46:54
随着媒体多元化的进程，手机作为一种新兴媒体，被越来越多的人所认可。不难看出，手机媒体广告的出现给广告业注入了新鲜的活力。目前我国手机媒体广告还处于摸索阶段，存在着很多问题和矛盾，但是，其发展还是很迅速的。如何认清我国手机媒体广告的现状，有针对性地提出发展对策，是今后如何利用手机媒体广告的前提。清除手机媒体广告现阶段中的障碍已成为当务之急。本文对这些问题做了相应的阐述和分析，以求找到一条迅速发展手机媒体广告的道路。
首先，本文对手机媒体广告在中国的现状进行了分析。整理手机媒体广告的现状，对我国手机媒体广告在其发展过程中所存在的一系列问题进行了详细的分析。
其次，针对第一部分现状中的问题，提出了相应的对策，认清了如何去修正、调整和改进，才能使手机媒体广告的发展呈健康持续的态势。
最后，对手机媒体广告的发展做了一下展望
总之，手机媒体广告在中国势必会成为今后重要的广告传播方式之一，做好手机媒体广告是大势所趋，无论对企业，对传媒业，对广告业都是一个机遇和挑战！
关键词：手机媒体广告、现状分析、对策、整合媒体传播
Abstract
With the process of pluralism of the media, mobile phones, as a new media, more and more people recognized. It is not difficult to see that the emergence of mobile media advertising to the advertising industry has injected fresh vitality. At present, China's mobile media advertising is still in the exploratory stage, there are many problems and contradictions, but its development is very rapid. How to recognize China's status quo of mobile media advertising, in a targeted manner to the development of countermeasures, the future is how to make use of mobile media advertising premise. Mobile media advertising remove the obstacles in the present stage has become an urgent task. In this paper, these issues have all been elaborated and analysis, in order to find a rapid development of mobile media advertising roads.
First of all, this mobile media advertising on the current situation in China were analyzed. Finishing mobile media advertising status quo of Chi