哪位高手帮忙翻译一下一个论文摘要,谢谢!

来源:百度知道 编辑:UC知道 时间:2024/06/18 17:08:15
摘要:窜货是渠道冲突的一种特别突出的表现形式,也是一种常见的营销渠道顽症,然而,有关窜货问题的系统研究,至今仍然十分匮乏。本文介绍了窜货的涵义、分类以及恶性窜货给企业带来的严重后果,警示厂商应采取有效措施防止恶性窜货的发生。本文的思路是通过分析恶性窜货的原因,并运用博奕论分析经销商窜货的“纳什均衡”以及厂商与经销商之间的混合战略博奕,提出厂商应加大监督与处罚力度,才能有效地防止恶性窜货的发生。

Abstract: Flees the goods is the channel conflict one kind of specially prominent manifestation, is also one kind of common marketing channel stubborn illness, however, related flees the goods question system research, until now was still very deficient. This article introduced flees the goods implication, the classification as well as the malignancy flees the goods the serious results which brings to the enterprise, the caution manufacturer should take the effective action to prevent the malignancy to flee the goods occurrence. This article mentality is flees the goods reason through the analysis malignancy, and analyzes the dealer using the game theory to flee the goods “Nash to be balanced” as well as between the manufacturer and dealer's mixed strategy game, proposed that the manufacturer should increase the surveillance and punishment dynamics, can prevent the malignancy to flee effectively the goods occurrence.
你要翻译成什么语言啊!这是英语的!