如何用英语翻译这段话 急!谢谢~~

来源:百度知道 编辑:UC知道 时间:2024/06/02 00:46:41
进入21世纪,体育营销已经成为众多品牌迈向成功的一个重要营销手段。奥运营销作为体育营销的重要组成部分, 也为更多企业所青睐。如何更好地运用奥运资源达成企业的商业战略目标, 是许多国内企业面临的课题。目前,北京奥运会的筹备工作正在积极进行当中。与国际成熟品牌的奥运营销经验相比,国内企业对于奥运营销的真正实施策略缺乏透彻的了解,没有建立起一套适合奥运营销规律的整合传播策略体系。本文旨在通过对奥运营销进行研究,借鉴品牌成功的传播经验同时总结传播中的不足与差距,为品牌全球化传播以及中国企业品牌在北京2008奥运的传播,提供建设性的意见和可供参考的策略。我们期待北京2008年的成功!

In the 21st century, sports marketing has become a success of many brand an important means of marketing. Olympic sports marketing as an important component of marketing, but also more favored by the business. How to make better use of Olympic resources to achieve strategic objectives of commercial enterprises, domestic enterprises are facing many issues. At present, the preparatory work for Beijing Olympic Games are actively in progress. Mature brands with the International Olympic marketing experience compared to domestic enterprises for the Olympic marketing strategy for the implementation of the real lack of thorough understanding, not establish a set of rules for the Olympic marketing strategy for the integration of communication systems. This article by the Olympic marketing study to learn from the success of brand communication at the same time summing up experience in the dissemination of the deficiencies and gaps, the brand name of globalization and the spread of Chinese en