UC知道请高手帮我翻译一下这个论文摘要好吗？万分感谢
来源：百度知道 编辑：UC知道 时间：2024/09/24 11:58:51
品牌是一种复杂的关系符号，它包括产品、消费者与企业三者之间关系的总和。品牌已成为企业最重要的无形资产之一，也是企业最具价值的竞争优势。品牌的定位是随环境、时间而不断发展，不可能一蹴而就。在企业发展过程中，企业面对不断变化的市场环境和不同文化、社会背景的消费者以及企业自身实力的变化和战略的调整，原有定位也可能变得不再适应，需要品牌重新定位为企业的进一步发展提供决策依据。企业品牌的初次位并不见得是十全十美的，往往有这样那样的缺陷，或是传播的困难使原有定位不能如预期的那样被消费者所接受，或是定位在消费者心目中开辟了一席之地，但无法实现市场占有率和较高的利润，此时品牌初次定位的效果评价和品牌的重新定位势在必行。
本文从品牌建设的基本理论出发，结合XX汽车的品牌现状从其产品定位、产品质量、促销策略、销售渠道与售后服务等方面对其品牌问题进行了深入分析并针对性地提出了品牌重塑的具体建议。
XX brands remodeling of the study
Brand is a complex relationship between symbols, which includes products, consumers and business relations between the sum. Brand has become a business one of the most important intangible assets, enterprises are also the most valuable competitive advantage. The brand positioning is with the environment, time and continue to develop, can not be accomplished overnight. In the process of enterprise development, corporate face of the ever-changing market environment and different cultures, social background of consumers and enterprises in their own strength and strategic adjustments to the original location may also become no longer meet the need for the brand repositioning For the further development of enterprises based on the decision-making. Brand the first place and not necessarily the perfect, and often have a variety of defects, or dissemination of the difficulties that can not be the original location, as expected, as was accepted by cons