请高手翻译下论文摘要，不胜感激~~~！！！

来源：百度知道 编辑：UC知道 时间：2024/05/17 09:21:52
幽默既能赋予广告语言轻松诙谐、形象生动的魅力，还能够使消费者陶醉在欣赏广告画面的愉悦氛围之中，从而产生更好的劝说效应，从而诱发人们对产品的购买欲；将幽默有效地运用到广告中，更能引起受众的注意，能使受众在轻松的环境下愉快地接受产品所给予的信息，往往可以使效果事半功倍。

Humorously is now getting more and more common in the advertisement utilization, it can cause joyful and the understanding, provides the exchange and the dialog possibility, thus enables the advertisement the potency to display. Utilizes in the advertisement the humorous element, because its creativity rich appeal, the idea feature fun, talks Rao You the charm, but permanent keeps in people's memory.