高人来帮我把下面的一段话翻译成英文。。。谢绝机译!因为比较重要,先谢谢了

来源:百度知道 编辑:UC知道 时间:2024/05/05 06:21:42
品牌文化(Brand Culture)指通过赋予品牌深刻而丰富的文化内涵,建立鲜明的品牌定位,并充分利用各种强有效的内外部传播途径形成消费者对品牌在精神上的高度认同,创造品牌信仰,最终形成强烈的品牌忠诚。拥有品牌忠诚就可以赢得顾客忠诚,赢得稳定的市场,大大増强企业的竞争能力,为品牌战略的成功实施提供强有力的保障。
品牌是文化的结晶,品牌文化通过行业文化、产品文化、企业文化形成文化营销的着力点,并对营销传播产生有效的推动、开拓、导向、鼓舞等作用。文化作为一种重要的无形资产,能使消费者对企业和产品产生归属感和认同感。品牌文化一般来自两个方面:一是企业在长期的经营管理、营销传播中自己的优势积聚。另一种是借助社会资源提升企业和产品的地位,企业产品一旦形成品牌就具有了文化力。这时候,产品不仅仅是单纯的物质,而是由企业和消费者共同创造的生活方式。
品牌文化的核心是文化内涵,具体而言是其蕴涵的深刻的价值内涵和情感内涵,也就是品牌所凝炼的价值观念、生活态度、审美情趣、个性修养、时尚品位、情感诉求等精神象征。品牌就像一面高高飘扬的旗帜,品牌文化代表着一种价值观、一种品位、一种格调、一种时尚,一种生活方式,它的独特魅力就在于它不仅仅提供给顾客某种效用,而且帮助顾客去寻找心灵的归属,放飞人生的梦想,实现他们的追求。
分可能低了点,但我只有这么多了,好心人帮帮忙吧,算是当雷锋了。。。谢谢了

Brand Culture (Brand Culture) that by giving brand profound and rich cultural connotations, to establish a distinct brand positioning, and make full use of strong and effective internal and external communication channels formed consumer brand in the spirit of the high degree of recognition, and create brand beliefs And eventually formed a strong brand loyalty. Have brand loyalty can win customer loyalty and win a stable market, greatly Increase the competitiveness of companies, for the successful implementation of brand strategy to provide a strong protection.
Brand is the crystallization of culture, brand culture through cultural industries, cultural products, corporate culture and marketing of the cultural focal point, and an effective marketing communications to promote, develop, guide, such as encouraging the role. Culture as an important intangible assets, enterprises and consumers can have a sense of belonging and identity products. Brand culture in general from two asp