UC知道悬赏20分！急求高手手工翻译论文摘要
来源：百度知道 编辑：UC知道 时间：2024/06/03 17:43:56
翻译内容：“在互联网迅猛发展的今天，企业在激烈的市场竞争中赖以生成的法则已经改变。很多传统企业透过网上销售增加营销渠道。但同时面临着开发新客户带来的巨额投入以及难以留住客户的难题。
本文研究目标是为进行网上销售的企业提供一个既能提高客户忠诚度、增加销售额；又能有效控制推广宣传成本的解决方案。
利用基于互联网的CRM系统——eCRM客户管理系统，对客户（尤其是网上商场的注册会员）进行会员个性化分析，会员特征定义等等。根据分析结果与商品属性匹配，从而猜想出客户喜欢的商品。通过短信或邮件等方式，将商品信息、促销信息、宣传信息等有针对性地发送到客户手里实现精准的主动营销。本文将详细叙述会员个性化分析；会员特征定义；会员特征管理；主动营销等内容。
根据这一解决方案能实现精准化的主动营销。由于精准主动营销有别于一般营销手段，其针对性极强，而且成功率高，预期能为企业节省大量推广宣传成本，留住更多客户，增加网上商城竞争力。
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In development of Internet swift and violent enterprise already changes in law on which fierce
market competition middle rely for coming into being today. Many tradition enterprise permeates the
channel selling the pin increasing camp on the net. But be confronted with the difficult problem
that the huge sum that the new customer who develops brings about throws into as well as being
difficult to stay living in a customer at the same time. The enterprise the main body of a book is
sold on the net studying the target is to be to be in progress provides one now that the energy
improves customer fidelity degree , increases sales volume; Can have an effect to control the
scheme extending solving propagating cost.
The enterprise the main body of a book is sold on the net studying the target is to be to be in
progress provides one now that the energy improves customer fidelity degree , increases sales
volume; Can have a