急急急,翻译段落

来源:百度知道 编辑:UC知道 时间:2024/06/22 15:17:00
协同营销作为营销的手段之一,对企业有着深远的影响,当企业自身优势差异性不够或根本无法形成差异的时候,协同营销所具有的众多特点能够为企业提供机遇。今天,协同营销已经成为一种潮流,一种新颖的营销模式。在纷乱的营销环境中,腾讯与可口可乐的协作反映了一点:传统的营销模式是否已经老化?尤其是在网络盛行的今天,能否尝试运用新的方式创造价值?在企业相互协作营销上,腾讯网与可口可乐的合作,在合作方式和营销方式上都有所创新。可口可乐与腾讯网的合作,可谓是一个协同营销的典范。新的商业模式,需要协同营销,更需要在协同的基础上有所创新。此次论文通过对可口可乐与腾讯网营销新模式研究,来进一步探讨协同营销的执行。
本文的研究从可口可乐与腾讯网的协同新模式出发,分析其模式的出发点、制定的方案及取得的一些实质性效果,更深一层次探讨协同营销在当今时代背景下的运用。同时从成功的模式中透视出其它一些企业与企业之间协同失败的现象及原因。

英文:
The coordination marketing takes one of marketing methods, has the profound influence to the enterprise, when the enterprise own superiority difference insufficient or basic is unable forms the difference time, the coordination marketing has the numerous characteristics can provide the opportunity for the enterprise. Today, the coordination marketing already became one kind of tidal current, one kind of novel marketing pattern. In the chaotic marketing environment, leapt the news and the Coca-Cola cooperation has reflected a point: Whether the traditional marketing pattern already did get older? Especially today which is in vogue in the network, whether to attempt utilizes the new way creation value? In the enterprise cooperates mutually in the marketing, leaps the news network and the Coca-Cola cooperation, has the innovation in the approaches to cooperation and the marketing way. The Coca-Cola with leaps the news network's cooperation, it may be said that is a coordin