毕业论文摘要200多字翻译成英文,急!

来源：百度知道编辑：UC知道时间：2024/06/03 07:37:17

摘要时下，2008年北京奥运会已经成为中国社会甚至全世界的最热门话题之一。对于企业来说，如果能够利用好奥运会营销，它所带来的经济效益及推动品牌价值传播的作用是毋庸置疑的，如果策略使用得当，借助奥运会进行营销不但能快速建立品牌知名度与影响力，同时还能加深消费者对品牌的好感与认知度，取得比平时广告或公关事半功倍的效果。本论文笔者将采用案例分析的方法，首先从乳制品行业现状出发，展开伊利奥运系列广告的深入，包括奥运广告的背景，奥运广告的内容，从奥运广告的效果来分析伊利奥运系列广告成功之处，从而对企业更好地开展营销提供一定的参考和借鉴作用。

关键词奥运，梦想，健康

Nowadays, brands and advertising has become a hot market concern. Business as an important component of the strategy, brands and advertising are increasingly play a great role. How to use advertising and brand strategy is to become a business worth exploring the subject. In this paper, the author adopted the analysis of the case method, first of all brands and advertising from finishing the theory, Erie start of the Olympic Games campaigns, analysis of the Erie Olympic ad campaign ideas and results, comments Erie Olympic campaign ads Success of the enterprise so as to better carry out ad to provide certain information and reference.

Abstract nowadays, the 2008 Beijing Olympic Games has become China's society and even the world's one of the most popular topic. For enterprises, if we can make good use of Olympic marketing, it has economic benefits and promote the dissemination of the role of brand value is in doubt, if the strategy and proper use of funds, with Olympic m

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