UC知道外文翻译，哪个英语专业的好心人帮我翻译下？好的再追加50分
来源：百度知道 编辑：UC知道 时间：2024/06/22 01:26:02
1. DRIVERS OF BRAND SUCCESS AT DISCOUNT STORES
A NB generates a win-win situation for manufacturer and discounter alike if it increases its sales at the discounter while, in this process, it also generates additional category demand for the discounter. Building on the win-win concept, we identify a set of pricing and product characteristics that may influence brand success at discount stores. The pricing factors are the within-store price gap between the NB and the discounter’s PL, the between-store price gap between the price of the NB at mainstream retailers vis-à-vis its price at the discounter in question, and the absolute price level of the NB. The NB product factors concern the type of outer-case boxes used, the innovativeness of the NB, and the NB’s intrinsic strength. For each driver, we discuss to what extent it may influence the category’s attractiveness atthe store to improve the discounter’s performance, and (ii) affect the national brand’s relative attractiveness with
A NB generates a win-win situation for manufacturer and discounter alike if it increases its sales at the discounter while, in this process, it also generates additional category demand for the discounter. Building on the win-win concept, we identify a set of pricing and product characteristics that may influence brand success at discount stores. The pricing factors are the within-store price gap between the NB and the discounter’s PL, the between-store price gap between the price of the NB at mainstream retailers vis-à-vis its price at the discounter in question, and the absolute price level of the NB. The NB product factors concern the type of outer-case boxes used, the innovativeness of the NB, and the NB’s intrinsic strength. For each driver, we discuss to what extent it may influence the category’s attractiveness atthe store to improve the discounter’s performance, and (ii) affect the national brand’s relative attractiveness with
1 。司机的品牌成功的折扣店
一铌生成一个双赢的局面，为制造商和折扣同样，如果它增加了其在销售折扣，而在这个过程中，它也产生额外的类别需求为折扣。建设对双赢的概念，我们确定了一套价格和产品特性可能影响品牌的成功，折扣店。价格因素是内部存储之间的价格差距毒品调查科和折扣的特等，之间的存储之间的价格差距的价格，毒品调查科在主流零售商相对于其价格在折扣的问题，以及绝对价格水平毒品调查科跟进。毒品调查科产品的因素，关注的类型外的情况下，箱的使用，创新毒品调查科，毒品调查科的内在力量。为每个驱动程序，我们讨论到什么程度，它可能会影响类的吸引力atthe的商店，以提高折扣的表现，及（ ii ）影响民族品牌的相对吸引力内部类，以改善制造商的表现。
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