请大侠翻译以下一段摘要!
来源:百度知道 编辑:UC知道 时间:2024/05/07 12:52:00
本文在对国内外研究学者关于顾客满意度研究的基础上,借鉴其相关理论研究成果,结合我国大型超市行业满意度研究的现状,并依据成都欧尚超市的背景,构建欧尚超市顾客满意度模型。通过问卷设计、问卷调研和样本数据收集,运用软件SPSS11.5,采用描述分析、交叉分析、主成分分析等方法,对调研数据进行处理和分析,得到影响欧尚超市顾客满意度的主要因素,并推广到大型超市行业中,旨在能够对该行业未来的顾客满意度战略和市场营销战略制定提供建议。
拒绝软件翻译,最好有专业人士翻译,顾客满意度英文缩写为CSI。翻译的好我会追加分数的,谢谢!
In recent years, as Wal-Mart, Carrefour, Metro and other retail giants have landed in China, large-scale supermarkets between Chinese and foreign competition has become increasingly fierce, and China's large market supermarket industry faces many serious problems, performance In: company profit margins decline, high customer turnover rate, customer loyalty level is not high, and so on. This requires large-scale supermarket retail customers must stand in the perspective, consider the feelings of customers and provide meet and exceed customer expectations of products and services. Only in this way can improve customer satisfaction and loyalty. Concerned about customer satisfaction and to identify the underlying factors affecting customer satisfaction to become a large-scale supermarket industry and the need to solve the problem. Therefore, the study of China's large supermarket industry customer satisfaction with the impact of factors have far-reaching theoretical research val