跪求~~毕业论文英文翻译

来源：百度知道 编辑：UC知道 时间：2024/05/29 01:38:43
商品不仅具有本身的商品价值,还具有相当的文化价值。广大消费者也不仅仅是生理的物质的消费,还有精神的、心理的消费。经济界流传的产品“主观质量”就是指与满足人们物质需要客观质量相对的,能够满足人们精神需要的,文化的,心理的价值。一个商品形象不仅仅取决于其使用价值,同时也取决于它的心理价值和文化价值。广告应抓住这些心理特征,进行全方位、多角度的立体信息传播。
在商业广告中,受众并不是被动地接受,而是主动的创造,用自己的审美观去积极能动地影响广告创作者的创作模式。因此,必须了解受众的接受心理,才能因时、因地、因人而异,创作出不同特色的电视商业广告。从广告审美角度分析受众接受心理,对于广告效果研究大有裨益。

[关键词]广告 广告心理 心理效应

The commodity not only has goods value, but also has the suitable cultural value. The general consumers also are not only the physiological material expenses, but also has the spiritual, the psychological expense. The economic world spreads the product “the subjective quality” is refers to with satisfies the people material want objective quality relative, can satisfy the people spiritual needs, culture, psychological value. A commodity image is not only decided by its use value, simultaneously is also decided by its psychological value and the cultural value. The advertisement should hold these psychological feature, carries on omni-directionally, the multiple perspectives three-dimensional information dissemination.

In the commercial advertizing, is not accepts passively the audiences, but is the initiative creation, goes with own aesthetic standard to be able positively to move affects the advertisement creator's creation pattern. Therefore, must understand that is