有没有高手帮我翻译下 写论文急需

来源:百度知道 编辑:UC知道 时间:2024/06/24 00:55:07
内容摘要:随着中国加入世界贸易组织,以及全球经济一体化的迅猛发展,越来越多的中国企业开始走出国门参与国际竞争。从最初的贸易输出到开展境外加工贸易,从海外直接投资到运用兼并收购等资本运作,一些中国企业在增强自身核心竞争力的同时,也在不断争取产业价值链中的主动地位。其经营视野也逐渐突破狭隘的区域市场概念,从单纯生产、销售向实现设计、生产、销售的当地化方向发展,积极构筑自己的海外营销体系。本组稿件试图通过若干案例分析,探讨中国企业建立海外营销渠道的模式、效果和问题.
关键词:产品导向策略 品牌导向型策略 几种策略共同使用

abstract(内容摘要): Joins the World Trade Organization along with China, as well as the global economic integration's rapid development, more and more Chinese Enterprises start to go out the entrance to a country participation international competition. Outputs from the initial trade to the development foreign processing trade, from the overseas direct investment to capital operations and so on utilization annexation purchase, some Chinese Enterprise while strengthens own core competitiveness, is also striving for in the industrial value chain's initiative position unceasingly. Its management field of vision also gradually breaks through the narrow region market concept, from the pure production, the sale to realizes the design, the production, the sales localization direction to develop, constructs own overseas marketing system positively. This group of manuscripts attempt through certain case analysis, discusses the Chinese Enterprise to establish the overseas marketing channe