UC知道请教英语高手帮我翻译下论文,拜谢!
来源：百度知道 编辑：UC知道 时间：2024/05/09 06:49:00
I've heard very strong arguments that public relations is the way a strong brand is truly established and advertising is how the brand is maintained. In fact, recently, authors Al and Laura Ries devoted an entire book, The Fall of Advertising & The Rise of PR, to reinforce and illustrate this idea (Harper, 2002).
If you think about this theory for a moment, it makes a lot of sense.
If a brand is successful in making a connection with people and communicating its distinct advantage, people will want to tell others about it and word-of-mouth advertising will develop naturally枭ot to mention writers in the press will want to write about the brand. Once that type of differentiation is established in the market's mind, advertising can help maintain and shape the brand.
What you need to do in branding is to communicate what the brand distinctively stands for using as few words or images as possible.
So remember, b
Establishing a brand 建立一个品牌
I've heard very strong arguments that public relations is the way a strong brand is truly established and advertising is how the brand is maintained. In fact, recently, authors Al and Laura Ries devoted an entire book, The Fall of Advertising & The Rise of PR, to reinforce and illustrate this idea (Harper, 2002).
我一直听说真正建立一个大品牌的方法是处理好和公众的关系，而广告是保持品牌（影响力）的良方。事实上，最近，AI和Laura Ries合著新书（The Fall of Advertising & The Rise of PR）《广告的没落和公共关系的兴起》以强调和阐明这个观点。
If you think about this theory for a moment, it makes a lot of sense.
如果你稍微花些时间思考这个理论，会发现这很有意义。
If a brand is successful in making a connection with people and communicating its distinct advantage, people will want to tell others about it and word-of-mouth advertising will develop naturally not to mention writers in the press will want to write about the brand. Once that type of differentiation is established in the market's mind, advertising can help maintain and