帮帮忙翻译论文摘要(中译英)
来源:百度知道 编辑:UC知道 时间:2024/05/06 02:18:05
本文从阐明品牌战略的内涵、内容和作用入手,分析了我国出口品牌的发展现状和出口品牌建设与管理存在的突出问题,在此基础之上,构建了我国出口品牌战略的实施体系,提出了我国出口企业实施品牌战略的有针对性的对策建议,旨在推动我国的外贸企业更有效地实施出口品牌战略,提升国际竞争力。
Brand is the enterprise`s life, is the core value of the enterprise. Brand Strategy is a modern enterprise competition winning a magic weapon. China has become the world Zhizaotaiguo and trading nation, but we also undisputed brand small, weak country brand. Lagging behind the development of the brand strategy, has seriously hampered China's foreign trade enterprises to further enhance their own value and expand the capacity of the world market. The face of economic globalization, trade liberalization of the world, in the face of more intense the full liberalization of the domestic and international market competition, China's foreign trade enterprises must export brand strategy and taking the brand development.
This paper set out the content of the brand strategy, content and function of start of China's export brand status and the development of export brand building and management of the prominent problems in this basis, build a brand China's exports of the