帮我总结下面这篇文章的摘要（要概括这篇文章的结构），再翻译成英文！不要在线翻译

First, the trademark name in Chinese and English
(A), sources
1, the word trademark names
2, the word trademark names
3, the word trademark of Foreign Words
4, the word minds trademark
(2), named after the principle
1, the principle of memory
2, the significance of the principle
3, Legend of principle
4, adapt to the market principles of the environment
5, the principle of personality
6, the principle of legality
Second, the trademark characteristics of the translation of the word
Third, the Chinese trademark of the problems that exist in English translation
(A), have been translated into English culture is not consistent with
(C), who is a bad translation of the English meaning of the word
(2), have been translated into Pingdanwuqi
(5), the translation of containing political metaphor
4, common law trademarks of translation
(1), law -
1, pure-law
2, ho