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来源：百度知道 编辑：UC知道 时间：2024/06/18 14:45:29
Advertising Basics Measurements
468×60 is the size of the banner that you can have hosted when purchasing advertising. It simply means the ad would be 468 pixels wide by 60 pixels tall. Next, you may notice limitations on the size of the file that you are allowed to have hosted. A common measurement for a full-size banner would be 15 Kilobytes.Price
Impressions—This term is also known as "page views" and sometimes "hits". It refers to the number of times your ad will be seen.Click through Ratio (CTR)—This is the percentage of people that clicked on your banner during its flight.
Cost per Click (CPC)—This concept measures the price that you paid for each click on your banner or newsletter ad and is a good way to measure value when comparing the cost-effectiveness of ad campaigns.
Rotation vs. Static
You will often see these two terms used when describing the exposure that an ad will receive. Most full-sized banners are put into a rotation
468×60 is the size of the banner that you can have hosted when purchasing advertising. It simply means the ad would be 468 pixels wide by 60 pixels tall. Next, you may notice limitations on the size of the file that you are allowed to have hosted. A common measurement for a full-size banner would be 15 Kilobytes.Price
Impressions—This term is also known as "page views" and sometimes "hits". It refers to the number of times your ad will be seen.Click through Ratio (CTR)—This is the percentage of people that clicked on your banner during its flight.
Cost per Click (CPC)—This concept measures the price that you paid for each click on your banner or newsletter ad and is a good way to measure value when comparing the cost-effectiveness of ad campaigns.
Rotation vs. Static
You will often see these two terms used when describing the exposure that an ad will receive. Most full-sized banners are put into a rotation
广告的基本测量
468 × 60是大小旗帜，您可以有主办当初购买的广告。简单来说是指广告会被468像素宽60像素高。接下来，您可能会注意到的限制，档案的大小，你可以有主办。一个共同的测量一个全尺寸的旗帜，将15 kilobytes.price
印象-这个名词也被称为“网页的意见” ，有时“点击” 。它是指多少次，您的广告将seen.click通过的比例（ CTR ）的-这是百分比的人点击您的旗帜，在其飞行。
每次点击费用（ CPC ） -这个概念的措施，价格，你每次点击所支付的对您的旗帜，或时事通讯和广告是一个很好的方法来衡量的价值进行比较时的成本效益的广告系列。
轮换与静态
你会经常看到这两个名词时所用的描述暴露的广告会收到。最完整大小的横幅，投入轮流在其中您购买的展示次数，您的广告就会收到。静态横幅在另一方面将显示在每个网页上（除非它是一个自定义的安排） ，每一次。