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The diverse strategy is the present globalization economical enterprise development important strategic choice, but Our country Enterprise is barely satisfactory on the diverse strategy path's development, the numerous enterprise diversification defeat's example proved that its reason lies in has not been able the risk which exists to the diverse strategy to carry on the management well. Which risks therefore needs us to grasp in the enterprise diversification strategy to have, how to carry on to it manages and proposed that the corresponding risk reduces the measure.

Diversification strategy now is an important strategic choice for enterprise development in global economy.However, the performance of Chinese enterprises is ordinary from the angle of diversification strategy.Many failed examples certifies the reason is that the existed risks in diversification strategy are ignored to manage effectively by us. Therefore, we should master what risks would be in enterprise