20分求翻译论文英文摘要

来源：百度知道 编辑：UC知道 时间：2024/05/15 05:37:50
摘要：在经济全球化和技术飞速发展的今天，我国物流企业已处于大发展的时期，竞争十分激烈。作为服务型行业，如何“留住老客户，发展新客户”成为了每个物流企业关注的问题。因此我国物流企业开始把目光投向以客户为中心的客户关系管理（CRM）。客户关系管理是企业的一种管理理念以及商业策略，它要求企业将客户进行分类，然后根据这些分类来组织企业资源，使企业的各项活动与业务都围绕“以客户为中心”这一核心思想来展开。以客户为中心的客户关系管理已经成为企业的核心竞争力的关键因素，它能够帮助企业全力打造核心竞争力，帮助企业开发客户资源和保持相对稳定的客户队伍，赢得更大的市场份额和更广阔的市场前景。为此，本文通过对客户关系管理论述的基础上，分析了我国物流企业的现状，总结了存在的一系列问题；通过对联邦快递实施客户关系管理实施过程的论述，分析了联邦快递在这方面成功的原因，进而为我国物流企业提出了一些实施客户关系管理的对策。
关键词：客户关系管理 CRM 物流企业

Abstract: economic globalization and the rapid development of technology today, China's largest logistics enterprises in the development of the period, the competition is very fierce. As a service-oriented industry, how to "retain existing customers and develop new customers," has become the logistics of each business concern. Therefore, China's logistics business began to set our sights on the customer-centric customer relationship management (CRM). Customer Relationship Management is a business management concept, as well as business strategy, which requires companies to classify clients, and then classified on the basis of these enterprises to organize resources to enable enterprises with business activities around the "customer-centric" core To start thinking. Customer-centric customer relationship management business has become the core competitiveness of the key factors that can help enterprises to build core competencies to help them develop their