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来源:百度知道 编辑:UC知道 时间:2024/05/22 12:37:58
摘 要

随着科技的迅速发展,传统的商务形式受到越来越大的冲击,以网络化、知识管理、全球化为主要特征的信息化社会已是不可逆转的趋势,电子商务化已成为企业发展的必由之路。而信息化社会的核心是互联网、移动通信和电子商务,而三者的有机结合更是未来社会的大势所趋。移动电子商务的基础是互联网,移动电子商务的主要特点是灵活、简单、方便。它能完全根据消费者的个性化需求和喜好定制,设备的选择以及提供服务与信息的方式完全由用户自己控制。本文对中国移动电子商务的发展和应用趋势与方向进行了阐述。

关键词:电子商务; 移动电子商务; 趋势
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With the rapid development of science and technology, traditional forms of business by increasing the impact to the network, knowledge management, globalization, characterized the information society has become an irreversible trend, e-commerce has become the enterprise development The only way. The information society is the core of the Internet, mobile communications and e-commerce, and the organic integration of the three is a trend in the future. Mobile e-commerce is based on the Internet, mobile e-commerce is the main characteristics of flexible, simple and convenient. It solely on the basis of consumer demand for personalized and customized preferences, equipment choices, as well as the provision of services and information by users themselves. In this paper, the Chinese mobile e-commerce development and application of the trend and direction are described.