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随着我国高校体育教育的改革和发展,高校体育经济产业化是体育产业发展产生的新概念。With the reform and development of China's sports education in universities,the industrialization of university's sports economy has become a new concept in the development of sorts industry.本文从理论分析入手,运用经济学的有关原理,简要分析高校体育经济产业化的状况，并指出存在的传统观念,政府体制不健全；高校体育经济产业涉及领域单一、效率低下；管理体制不够完善,缺乏市场条件下的运作环境和手段，Starting from theoretical analysis and using relative principle in economy this paper briefly analyzes the industrialization status of university sports economy,and points out some shortcomings, such as existing traditional ideas,imperfect government system; relating to a single field, low effciency;imperfect management system, lacking of the operation environment and means in the market conditions.针对问题提出今后发展的策略:进一步解放思想,加大体育改革力度、培育高校体育市场, 拓宽高校体育产业的领域、加快管理人才培养,造就高素质的管理队伍。 Aiming at these problems this paper proposes a series of strategies:further liberating idears, increasing the reform strength, cultivating university sports ma