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来源：百度知道 编辑：UC知道 时间：2024/05/22 10:19:58
Brand and communications consultancy
From the 1990s representatives of sectors within the creative industries would provide evidence and counter-evidence to maintain their marker share. On the other hand, fragmentation of working practices within the creative industries allowed groups to reconstitute their professional aims and the constellation of skills required to achieve these. This was matched by changes in internal brand ownership among clients and perceived developments in terms of the public reception of brand identity.
To focus on just one example as evidence of this shift on might cite communications and brand consultancy Circus, founded in 1998. with some 20 employees, Circus was not set up to carry out the specific making of design work themselves, rather they formed partnerships with a network of some 50 other design studios and consultancies in the creative industries. Their aim, then, was to bridge the gap between ‘thinking’ and ‘doing’ – and thus be
From the 1990s representatives of sectors within the creative industries would provide evidence and counter-evidence to maintain their marker share. On the other hand, fragmentation of working practices within the creative industries allowed groups to reconstitute their professional aims and the constellation of skills required to achieve these. This was matched by changes in internal brand ownership among clients and perceived developments in terms of the public reception of brand identity.
To focus on just one example as evidence of this shift on might cite communications and brand consultancy Circus, founded in 1998. with some 20 employees, Circus was not set up to carry out the specific making of design work themselves, rather they formed partnerships with a network of some 50 other design studios and consultancies in the creative industries. Their aim, then, was to bridge the gap between ‘thinking’ and ‘doing’ – and thus be
品牌和通信顾问
从20世纪90年代的部门代表的创意产业将提供的证据和反证据，以保持其标志份额。另一方面，不成体系的工作惯例，允许创造性产业集团重组的专业目标和星座所需的技能，以实现这些。这是相应的变化，国内品牌的所有权和客户之间的知觉发展方面的公共接待品牌标识。
把重点放在只是一个例子作为证据的这一转变就可能举通信和品牌咨询马戏团，成立于1998年。与大约20名员工，马戏团没有设立进行决策的具体设计工作本身，而是形成的伙伴关系网络的大约50个其他设计工作室和咨询的创意工业。他们的目的，那么，是缩短贫富差距的思想'和'做' -，从而之间的战略知识和设计动作-进行设计审核，项目开发，更直截了当，开发设计简报与客户。因此，设计这些成果的合作将是多样的特点根据所期望的最终结果，并要求顾问公司的合作伙伴广泛的设计和通信纪律。马戏团因此可以跨专业杂散之间界线的设计和广告。
这样的咨询合谋，以扩大手段，品牌价值举行，管理和中介。要返回马戏团的例子一样，他们的工作做法不一的合作范围广泛的其他咨询服务，所以设计平台上的解决办法是把各不相同。从本质上说，他们工作的模式，参与勘探之间的关系，品牌和'社会' 。两国之间，但考虑到概念的'地方' （指的是形式，其中品牌传达） ， '声音' （被各种细节弥补其内容）和'结构' （的系统，包括内部和外部的一个公司，管理沟通的品牌） 。这样，一个复杂的矩阵的关系联系起来的硬件（例如任何内容，从公司的企业标志，其建筑物）和软件的客户端（如组织结构的公司，甚至是其产品的方式看待其工人）被认为是（ Motrram 2000 ）