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来源：百度知道 编辑：UC知道 时间：2024/06/17 18:54:25
创新是企业成功的关键，企业经营的最佳策略就是抢在别人之前淘汰自己的产品，这种把创新理论运用到市场营销中的新做法，包括营销观念的创新、营销产品的创新、营销组织的创新和营销技术的创新，要做到这一点，市场营销人员就必须随时保持思维模式的弹性，让自己成为新思维的开创者，创新的意义就在于先进，而不仅在于别人没有，而且一旦发现是一种新技术，就要及时捕捉，以免错过时机。
2007年末以来，面对日益严峻的经济形势，国内房地产市场的有效需求被大大抑制，市场观望气氛浓重，楼市成交价跌量少。在传统营销模式下难以突围，房地产市场必然要依靠谋求营销创新来取得突破。本文从房地产市场全程策划、产品定位、客户定位、策划方案、包装方案、销售战术等方面简要分析如何进行创新，以及创新需要面临和解决的问题。
关键词 创新营销 策划 定位产品 客户
Abstract
Innovation is the key to business success, business is the best strategy to get others out of their products before, this innovation theory applied to the new marketing practices, including innovative marketing ideas, marketing, product innovation, marketing organizations Innovation and marketing of technological innovation, it is necessary to do this, marketing must be maintained on the flexibility of thinking, allow themselves to be the pioneers of new thinking, innovation is the meaning of art, and not only because others did not, and once found to be a new technology, it is necessary to capture a timely manner so as not to miss the opportunity.
Since the end of 2007, in the face of an increasingly grim economic situation, the domestic real estate market has been significantly inhibit effective demand, the market waiting to see the atmosphere of a strong, low price of the property market transactions. In the traditional mode of marketing it is d