汉译英--论文摘要

In passive their - modern advertisement feminine image research (topic) content abstract: along with the technical development, the advertisement blots out the sky rolls up like a mat comes, but the advertisement performance way also presents diverse the situation. This article starts from the realistic world-wide species' feminine image to begin, carries on the inquisition take the advertisement in feminine image's different performance way as the breakthrough point to the modern advertisement's feminine image, the reason that and proposes has such feminine image in the advertisement the society and the cultural element, in the analysis real world and the advertisement the feminine image difference, finally will propose in the advertisement feminine image future trend. key word: Passive can move the feminine 3B principle Confucianist culture three cardinal ethical relationships of the social order and the five constant virtues treatment of women as inferiors male power