UC知道请帮忙翻译我的论文摘要（中译英）不要软件或网页翻译的
来源：百度知道 编辑：UC知道 时间：2024/05/02 21:50:52
随着市场的演进，企业间的竞争程度日趋激烈，各企业都在想方设法拥有更高的市场占有率，战胜竞争对手。价格曾是他们争夺市场份额的利器，但市场在不断的成熟 ,消费者的消费观念也越来越理性，而且恶性竞争也对企业的形象造成不利影响，这些都迫使企业重新认识价格战，理性对待市场竞争，以便采取更积极而有意义的竞争策略。
情感营销正是针对消费者的情感需求展开营销，重视企业和消费者之间买卖关系的建立，强调他们之间的情感交流，致力于营造一个温馨、和谐，充满情感的营销环境，从而增加与消费者的联系，并有利于培养顾客忠诚度。情感营销对企业树立良好形象，建立良好的人际关系,实现长远目标是非常重要的。
本文从情感营销的概念入手，首先运用市场营销原理、现代推销学和市场调查与预测的一些理论对现今市场竞争机制及特点进行分析，之后着重阐述了情感营销的方式及策略。在此基础上对如何运用情感营销进行了深入详细的论述，并根据国内外市场中情感营销策略的成功案例，分析情感营销策略成败的关键、情感营销的理念以及营销中遇到的病症。最后，就如何进行成功的情感营销提出意见，坚持以人为本，以情动人，真正站在消费者的立场上，关心消费者利益，从而达到消费者与企业的双赢。
关键词：情感营销；营销策略；营销病症；营销意见
With the evolution of the market, the extent of the competition between enterprises increase fiercely day by day, so businesses are trying to have a higher market share to overcome competitors . Prices competed for market share are their weapon, but the maturity of the continuous market and the spending concept of consumer have become increase irrationally,besides vicious competition of enterprises affect the image adversely , which are forcing companies to re-understand the price war, rationality deal with market competition in order to take a more active and meaningful competitive strategy.
Emotional marketing is the consumer's emotional needs for marketing, business and consumer attention to the relationship between the establishment of the sale, stressing the emotional exchange between them to create a warm, harmonious, full of emotional marketing environment, thereby increasing and Contact consumers and in favor of cultivating customer loyalty. Emotional marketing