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来源:百度知道 编辑:UC知道 时间:2024/05/15 03:52:26
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Abstract
There is a growing emphasis on building and managing brand equity as the primary drivers of a hospitality firm's success. Success in brand management results from understanding brand equity correctly and managing them to produce solid financial performance. This study examines the underlying dimensions of brand equity and how they affect firms’ performance in the hospitality industry—in particular, luxury hotels and chain restaurants. The results of this empirical study indicate that brand loyalty, perceived quality, and brand image are important components of customer-based brand equity. A positive relationship was found to exist between the components of customer-based brand equity and the firms’ performance in luxury hotels and chain restaurants. A somewhat different scenario was delineated from the relationship between the components of customer-based brand equ

之间关系的品牌价值和公司的业绩在豪华的酒店和连锁餐馆
摘要
人们越来越强调建立和管理品牌资产的主要推动力好客公司的成功。成功的品牌管理结果正确理解品牌资产和管理他们自己生产坚实的财务业绩。本研究的基本层面的品牌资产以及他们如何影响企业的业绩在酒店业,尤其是豪华酒店和连锁餐馆。此结果的实证研究表明,品牌的忠诚度,感知质量和品牌形象的重要组成部分,客户为基础的品牌资产。一种积极的关系,发现存在着部分客户为基础的品牌资产和企业的业绩在豪华的酒店和连锁餐馆。一种略为不同的情况下被划定的组成部分之间的关系,以客户为基础的品牌资产和企业的业绩在豪华的酒店和连锁餐馆。
作者关键词:客户为基础的品牌资产;企业业绩;连锁餐馆,豪华酒店,品牌意识

文章概要
1 。导言
2 。文献复习
2.1 。不同角度的品牌资产
2.2 。品牌资产研究的酒店业
3 。方法
3.1 。调查框架和假说
3.2 。措施
4 。结果
5 。总结和结论
附录。清单项目规模的酒店和餐馆
答:品牌资产调查表的豪华酒店
湾品牌资产问卷连锁店
参考资料