事件营销

来源:百度知道 编辑:UC知道 时间:2024/05/11 19:18:59
所谓事件营销(event-marketing),是指企业通过策划、组织和利用具有名人效应、新闻价值以及社会影响的人物或事件,吸引媒体、社会团体和消费者的兴趣与关注,以求提高企业或产品的知名度、美誉度,树立良好品牌形象,并最终促成产品或服务的销售的手段和方式。从“打造中国乳都”到赞助春节晚会,从“神舟五号”上天到超级女声,事件营销似乎成了蒙牛起家和发展的杀手锏。。蒙牛如何玩转事件营销,本文就此作出了详细的分析。 翻译成英文 谢谢

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