急求毕业论文外文翻译

来源:百度知道 编辑:UC知道 时间:2024/05/30 02:35:34
我国保健品营销对策探讨
摘要:目前保健品行业各企业所面临的营销困境基本相同,其出路是整合多种营销模式,开展服务型营销——把传统渠道营销和会议营销有机的结合起来,根据不同企业的特点,以会议营销和渠道营销方式互为主次。一方面传统营销新体系不变,只是增加一项收档和提供售后服务的功能,另一方面利用传统营销的数据库资源和建立一支新的营销团队收档。

关键词:保健品营销 会议营销 服务营销模式 复合式营销 顾客忠诚营销
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Health care products industry is currently faced by the marketing companies are basically the same predicament, the way is the integration of a variety of marketing models, carry out service-oriented marketing - the traditional channels of marketing and marketing meetings combine organic, according to the characteristics of different enterprises in order to meeting marketing and each primary and secondary marketing channels. On the one hand, the same traditional marketing the new system, just add a collection of files and the provision of after-sales service functions, on the other hand, the use of traditional database marketing resources and the creation of a new marketing team folded.