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来源：百度知道 编辑：UC知道 时间：2024/05/22 02:54:21
在全球经济危机这一特殊背景之下，当今国内汽车市场营销策略已经不同以往常态下的，需要更具实效性和创新力，使之能在全球经济萧条和国内汽车市场不景气特别是消费者购买力和消费欲望降低的极端的市场形式下，通过对竞争对手、企业营销现状和市场需求的全面分析，进行准确的市场定位，提出有效的营销策略，实现营销创新，这对汽车企业发展至关重要。
本文采用理论结合实际的方法，分析研究在经济危机的这一不同常态的背景下，中国汽车市场的发展状态，在对江淮宾悦的内外部环境较深入分析的基础上，综合运用营销管理理论，通过对企业营销现状的系统分析，进行市场细分和目标市场的选择，从产品策略、价格策略、分销策略、促销策略等方面，探讨适合A轿车产品特点的市场营销策略，从而促进A在消费者心中和市场表现上取得较大的提升。
Global economic crisis in this particular context, today's domestic auto market has a different marketing strategy of the past, and need for more effective and innovative, thus making it a global economic recession and the downturn in domestic auto market, especially the purchasing power of consumers and consumer desire to reduce the extreme form of the market.through competition, the status of corporate marketing and a comprehensive analysis of market demand for accurate market positioning, effective marketing strategy to achieve marketing innovation, which is vital to the development of auto industry .
In this paper, the actual method of theory, analysis of the economic crisis in the different normal background, the development of China's auto market, and in the inner Jianghuai Bin Yue more in-depth analysis of the external environment on the basis of the integrated use of marketing management theory, Through systematic analysis of the status quo of corporate