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来源：百度知道 编辑：UC知道 时间：2024/06/02 22:31:50
目前国内的零售业态大致可分为8种：百货店、超级市场、便利店、专业店、专卖店、购物中心、大型综合性超市和仓储式商场。其中，专业店、大型综合性超市和仓储式商场，是近年来发展较快的零售新业态。大型百货店目前仍是中国零售市场的主要业态，约占全社会消费品零售总额的15％，超市零售企业消费品零售额目前约占全社会消费品零售总额的6％。
百货商店在中国的一些新的发展是一些传统百货已经开始实施 “引入超市”的百货模式。面对越来越多的大型超市的竞争，百货商店也在店中开设超级市场，进而有的百货商店扩大了超市得经营比重，百货商店的这一新的发展动态表明百货商店开始正面迎战大型超市的竞争，用增加超市的经营品种和混合业态的“一站式购物”功能来竞争。本文在分析企业市场营销存在问题的基础上, 提出了在买方市场条件下的百货业超市的营销策略.

At present the domestic retail trade condition may divide into 8 kinds approximately: Department store, supermarket, convenience store, specialized shop, exclusive agency, shopping center, large-scale comprehensive supermarket and warehousing type market. And, the specialized shop, the large-scale comprehensive supermarket and the warehousing type market, was the recent years develops the quick retail sales new business condition. The large-scale department store was still at present China retail market main industry condition, approximately composes the entire social consumable total volume of retail sales 15%, the supermarket Retail business consumable retail turnover approximately composes the entire social consumable total volume of retail sales at present 6%. the Department store in China's some recent development is some traditional general merchandise already started to implement “the introduction supermarket” the general merchandise pattern. Facing more and more large-sc