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来源：百度知道 编辑：UC知道 时间：2024/06/01 05:45:00
浅谈地域文化在现代包装设计中的应用
摘 要
从地域文化对现代包装设计的作用入手，如丰富了包装设计的文化底蕴、提升了包装设计的内在美感 、促进了包装设计的认知度。提出设计师在做地方民族特色产品的包装设计时，只有更好地了解当地民族特色元素，把握好设计中的本土化原则，地方民族特色元素，以及市场需求，充分考虑到文化和市场这两个大环境，才能使地域特色元素与产品完美和谐地相结合的要求。
地域的文化特色是商家和消费者所钟爱的包装风格形式，又是包装设计的灵感发源地。由于现代包装绝大多数是销售包装，设计时除了考虑对商品的保护性和宣传性以外，更要在包装上体现出明确的地域特征，通过视觉对包装语言的传达方式，来传递信息，吸引消费者的注意，这是我们设计者必须考虑的一个重要问题。
关键词: 包装；地域文化；设计；市场
On the regional culture in the modern packaging design
From the local culture on the role of the modern packaging design approach, such as enriching the cultural packaging design, packaging design to enhance the inherent beauty of the packaging design to promote awareness. Designers to do the local national characteristics in the product packaging design, only a better understanding of the local elements of national characteristics, a good grasp of design principles of localization, the local elements of national characteristics, as well as market demand, fully taking into account both cultural and market a large environment, geographical characteristics of the elements to make products in perfect harmony with the combination of requirements.
Geographical and cultural characteristics of the businesses and consumers love the style of packaging forms, packaging design is inspired by the cradle. Modern packaging is due to the vast majority of sales packaging, the design