传媒类摘要翻译 悬赏一百分 小弟很急的 5月27要！

来源：百度知道 编辑：UC知道 时间：2024/06/24 07:28:47
谈话节目作为近年来比较火爆的一种节目形式，被越来越多的受众所接受。同时，竞争的压力也越来大。如何在竞争激烈的电视届生存下去成为了谈话节目目前的一大难题。本文首先介绍谈话节目的产生和发展以及品牌的一般定义、本源定义以及品牌与谈话节目的结合。指出品牌对于谈话节目的重要性，提出品牌意识为谈话节目的根本意识这一观点。再以凤凰卫视的《鲁豫有约》和央视新兴的谈话节目《咏乐汇》为例，深入分析品牌塑造的过程方法，并在最后展望谈话节目的未来。

要分的同学快来吧！谢谢了
还有几个关键词要翻译一下 品牌意识 主持人 调控者

As one of the increasing popular type of programs in recently years, talk show is becoming accepted by more and more audience. At the same time, the pressure of competitionis getting more intensively. How to survive in such a competitive environment becomes a big issue for most talk shows. This article first introduces the origine and development of talk shows, the general definition and original definition of brand, and the combination with talk shows. It also points out the importance of brand for a talk show and presents the idea that brand awareness is essential for talk shows. based on the examples of "talk to Luyu" of Phoenix Satellite TV and CCTV's new talk show, "Wing-Lok Health", the article deeply analyzes the whole process of developing a brand and presentes the perspective of talk shows.

Key words: brand awareness, host, controller.

Comparison of talk shows in recent years as a popular form of programming, more and more accepted