急求翻译英文摘要

来源:百度知道 编辑:UC知道 时间:2024/06/26 01:19:30
在全球性金融海啸影响之下,旅游业也受到冲击,酒店出租率呈现下滑趋势。面对危机,酒店应采取甚么策略去提高竞争力呢?本文针对港岛皇悦酒店提出了提升竞争力的策略。首先对酒店管理方法和竞争理论进行了研究,了解港岛皇悦内部管理层弊端。其次分析港岛皇悦酒店的现状和优劣势。综述了港岛皇悦酒店主要竞争力为既有竞争对手之间的竞争、潜在的新进入者带来的威胁和客户议价能力,因此现阶段酒店应该采取以下策略:第一,通过改善硬件环境节省成本开支;第二,为员工提供培训课程,提升服务质量并突显服务特色带动企业文化的发展,为下一步的发展做好准备;第三,寻找新客源以及开拓具潜力的国内商务旅客市场。使港岛皇悦酒店在严峻危机之下以保持可持续发展。

港岛皇悦酒店--THE EMPIRE HOTEL HONG KONG-WAN CHAI
论文--THESIS/PAPER
要求为SIMPLE PAST/SIMPLE PRESENT
请不要用电子翻译或网络翻译

In the impact of global financial tsunami, the tourism industry also suffered a blow, the hotel occupancy rate showed a declining trend. The face of crisis, what strategy should be taken to the hotel to become more competitive? In this paper, Empire Hotel Hong Kong put forward a strategy to enhance its competitiveness. First of all, the hotel management theory and research, to understand the internal management of the Island Empire defects. Followed by analysis of Empire Hotel Hong Kong and the advantages and disadvantages of the status quo. Summary of Empire Hotel Hong Kong a competitive edge for both the main competition among competitors, potential new entrants and the threat posed by the bargaining power of customers, so at this stage the hotel should take the following strategy: first, by improving the hardware environment cost savings; secondly, to provide training courses for staff, improve service quality and service characteristics to highlight the development driven corpor