急求英语高手翻译一下摘要

来源:百度知道 编辑:UC知道 时间:2024/05/20 15:05:52
本文主要研究被誉为21世纪主流商业模式的特许经营模式。首先提出特许经营模式研究的大背景及其意义。通过对其含义、特征、优缺点和体系的介绍进行系统的阐述,勾勒出一个形象的特许经营模式。同时对特许经营的加盟条件、合同环境、总店条件进行研究。但随着特许经营的不断发展也暴露出诸多问题,如:加盟店从事经营活动中的问题,目前处于初创成长时期的特许经营市场发展不规范,目关法律不完备且相对滞,特许连锁加盟发展的问题等。为此有针对性的提出解决方案。与外国相比,我国的特许经营发展效率低,借鉴国外先进的特许经营发展经验,从特殊国情出发,采取相应的对策,通过案例分析提出典型的成功特许连锁经营企业的案例,具体形象的分析如何打造成功的餐饮品牌。

关键字:商业模式,特许经营,连锁经营,品牌

This paper studies the mainstream of the 21st century as the franchise business model business model. Franchising model first proposed the study and its significance against the background. Through its meaning, characteristics, advantages and disadvantages and the system introduced on a systematic, outline a model of the image of the franchise. At the same time, the conditions to join the franchise, contract environment, main conditions for research. However, with the continuous development of franchising also exposed a number of issues, such as: franchise to engage in business activities, the current growth period in the start-up franchise development of the market is not standardized, incomplete head and customs laws relative stagnation, the concession Franchise development issues. To this end, targeted solutions. Compared with foreign countries, China's inefficient franchise development, learn from advanced foreign experience in franchise development, from the special nationa