在线求高人翻译一下

来源:百度知道 编辑:UC知道 时间:2024/05/25 16:30:05
营销的核心使命是吸引和保留客户。为了实现这一目标,传统的“砖块+水泥”企业的营销人员利用各种营销变量(包括定价,广告和渠道选择)来满足已有客户和新客户的需求。在这种背景下,标准的营销工具箱包括了一下大众营销手段:电视广告,直销邮寄和公共关系,以及针对特别客户的营销技术。但是随着网络及关联技术带来的屏界面界面(例如移动手机,交互式电视)的兴起,一个新的营销时代出现了。网络的出现,在信息获取手段和方法上突破了传统时空观念的限制,动摇了传统企业经营和营销理论。传统的市场营销在网络环境中的延伸与发展,促使网络营销的产生,让新的手段被加入到了营销组合之中。新元素的产生与加入,对营销实践带来了深刻的影响。

Marketing is the core mission to attract and retain customers. In order to achieve this goal, the traditional "bricks + cement" enterprise marketing researchers using various marketing variables (including pricing, advertising and channels to satisfy the existing customer choice) and the new requirements of customers. In this context, the standard of the mass marketing tool includes marketing methods, direct mail, TV advertising and public relations, marketing and customer's special technology. But as the network technique and the screen interface interface (such as mobile phone, interactive TV), a new era of marketing. In the network, access to information, means and methods on the break through the traditional concept of space-time limit, traditional enterprise operation and marketing theory. The traditional market marketing in the network environment, the extension and development of network marketing, let the new method was added to the marketing mix. The new eleme