UC知道跪求高手修改英文摘要～！！急急急急急～！！！
来源：百度知道 编辑：UC知道 时间：2024/05/15 16:04:39
品牌战略是依靠客户的认同和支持从而产生附加价值的市场营销手段。并不是全新的营销方式，而是一种营销概念，即关注品牌所传达的企业价值与企业理念。在经济全球化时代，品牌已经远远超越其品质和服务，象征身价与资产的意义，而成为企业核心竞争力乃至国家经济文化发展水平和国家竞争力的象征。随着社会主义市场经济的深入和发展，我国的电信运营业已经由原来的一家垄断变为多强争霸的格局。塑造知名品牌是企业占领并守住市场的重要手段之一。“动感地带”是中国移动针对15-25岁的年轻人群体推出的时尚品牌。本文主要介绍中国移动通信公司动感地带品牌经营概况，研究中国移动围绕动感地带这一品牌所进行的市场运作以及产生的经营绩效，考察竞争者情况和消费者需求，重点分析品牌经营，市场营销策略组合以及网络营销策略。
The brand strategy is depending on customer recognition and support to generate additional value of marketing. Not new marketing mode, but a kind of marketing concept, namely the attention brand enterprise value and the enterprise concept. In the era of economic globalization, the brand is far beyond its quality and service, the symbol of the status and the significance of assets, and become the enterprise core competitiveness and national economic and cultural development level and the symbol of national competitiveness. With the deepening and development of socialist market economy, the structure of
The brand strategy is depending on customer recognition and support to generate additional value of marketing. It's not a new marketing mode but a kind of marketing concept, namely concern on enterprise value and the enterprise concept which brand creates. In the era of economic globalization, the brand as the symbol of the status and the significance of assets far beyond its quality and service,and become the enterprise core competitiveness and national economic and cultural development level and the symbol of national competitiveness. With the deepening and development of socialist market economy, the structure of our country s telecommunication business has changed from original monopoly to strong competitions. Making well-known brand is one of the important ways which enterprises occupies and defends the market. "M—Zone" is a fashionable brand for the young between 15-25, which was promoted by China Mobile Communication Corporation. This paper mainly introduces the