UC知道高手帮忙翻译英文摘要！！！！
来源：百度知道 编辑：UC知道 时间：2024/05/25 06:28:34
随着中国证券市场的迅速发展，伴随经济危机的考验，证券公司所面临的竞争异常激烈。国内券商经营思路也由原来的以硬件为核心的经营模式转向以客户为核心的营销模式,以客户为中心被提升到前所未有的高度，但客户的需求和投资愿望随市场整体的变化而相应提高到新的水平，并由此形成顾客就是上帝的客户服务理念。证券公司面对这种情况，如何成功、有效地开展客户关系管理工作，在客户资源不流失的基础上开发潜在客户资源，成为履待研究的重要课题。
本文以海通证券沈阳分公司为研究对象，对海通证券沈阳分公司客户关系管理上缺陷和问题进行分析，并根据公司现实状况提出了适应其发展的解决办法，以达成优化业务流程、提升服务水平、降低服务成本、提高客户满意度、客户终身价值的最大化，使公司在激烈的市场竞争中把握机会，获得更多的利润。
关键词：证券公司；客户关系管理；客户服务；证券经纪业务
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Along with the rapid development of China's securities market, along with the economic crisis, securities companies faced fierce competition. Securities business idea also by original hardware as the core business model to regard customer as the core of the marketing mode, regard customer as the center was promoted to an unprecedented height, but the client's needs and desires of the overall investment with market changes and corresponding to a new level, and thus formed the customer is god's customer service concept. Securities companies face this kind of situation, how successful and effective in customer relationship management work, in the customer resources loss developed on the base of potential customers resources, become the important topic to study assumed.
Based on the haitong securities shenyang branch for research object, haitong securities shenyang branch customer relationship management, this article analyzes the problems and defects, a