英文高手帮帮忙!~帮忙翻译下英文摘要!~急着交!~

来源:百度知道 编辑:UC知道 时间:2024/04/27 17:17:21
【摘 要]中国在世界上是最大的服装加工基地,服装生产总量大,但单件价值水
平低。我国服装企业国际经营经验严重欠缺,世界性品牌为零,品牌对市场的号召和多
地域伸展力不足,缺少国际化的内涵。当今是品牌经济时代,加入世贸后,服装行业的
竞争不只是行业内竞争,还有来自行业外的竞争。我国服装产业欠缺的不是国家名牌,而
是国际品牌 我们必须创造 自己的拳头产品,打造国际品牌。
【关键词]服装业 品牌 品牌营销 品牌战略

[Abstract] China in the world, which is the largest garment processing base, wearing the overall production, but the value of single pieces of the low water level. China's clothing enterprises international operating experience serious lack global brands of zero, Brand called on the market and more inadequate geographical extension, the lack of international connotations. Brand is the current economic era, after joining the WTO, the garment industry is not only competitive industry competition, There industries from outside competition. China's garment industry is not a lack of national brand names and international brands we must create their own competitive products, create an international brand. Key words : clothing brand Brand Marketing Brand Strategy