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来源:百度知道 编辑:UC知道 时间:2024/06/06 09:05:16
如今,品牌已成为房地产企业十分重要的无形资产,是企业核心价值及核心竞争力的体现。一个享有盛誉的品牌是房地产企业最宝贵的资产,也是房地产企业取之不尽用之不竭的财富源泉。随着中国经济的迅猛发展和人民生活品质的提升,一个企业的品牌价值对房地产市场的作用日益显现。房地产企业要做大做强,在现代化竞争中立于不败之地,品牌化已成为房地产企业发展和在市场竞争中取得领先地位的致胜之道。本文在对品牌战略相关基本概念解析的基础上,着重分析了深圳万科企业是如何构建房地产企业品牌战略的,并阐述了万科品牌战略的成功实施为我国其他房地产企业提供了值得学习和借鉴的宝贵经验以及对我国房地产开发企业可持续发展的重要意义。

Now, the brand has become a real estate enterprise important intangible assets, is the core value and the core competitiveness of enterprises. A prestigious brand is the most valuable assets of the estate enterprise, is real estate enterprise the inexhaustible source of wealth. Along with the rapid development of China's economy and people's life quality, an enterprise's brand value of the real estate market in an increasingly important role. Real estate enterprise to become bigger and stronger, in modern competition invincible, the brand has become a real estate enterprise development and the leading position in the market competition. Based on the basic concept of brand strategy related on the basis of analysis, this paper analyzed the shenzhen vanke enterprise is how to construct a real estate enterprise brand strategy, and expounds the successful implementation of the strategy of the brand vanke for real estate enterprises in other study and provided reference to our