UC知道求助！毕业论文翻译，急救！！！加分加分
来源：百度知道 编辑：UC知道 时间：2024/06/25 15:27:27
摘 要：随着社会的不断发展，人们的欣赏水平也在不断提高，现代的消费者己经厌倦了缺乏创意的硬性广告，植入式广告逐渐走入人们的视线，并以各种隐秘的形式向受众传递产品及品牌信息，并且成为企业广告营销战略的重要组成部分，而日趋多样化的媒介新生形态，使植入式广告运用所涉及的媒体表现形式更加丰富。以互联媒介和移动通讯为代表的新兴媒体逐渐取代了传统媒体的主导优势，复合媒体并存的态势，为植入式广告发布类型的优化组合，提供了更为广阔的选择空间。本文从植入式营销与媒体的关系角度来系统研究植入式广告的运作，联系广告学科相关理论并用大量广告案例例证植入式营销运作的发展状况，以期深入了解植入式营销在实际运行中如何利用媒体，最终实现广告主、广告公司、广告受众以及媒体的多种效益的。
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With the continuous development of society, people's appreciation level is ever increasing, modern consumers have tired of the lack of creativity rigid ads, advertising gradually implanted into the people's attention, and to the audience in the form of various hidden transfer product and brand information, and corporate advertising to become an important part of marketing strategy, while the new form of media is becoming more diverse, so that the use of implantable involved in media, advertising manifestations richer. With Internet media and mobile communications, represented by new media gradually replaced the traditional media's leading edge, the trend of mixed-media co-exist for the type of implantable Advertising optimal combination, providing a broader selection space. In this paper, implantable marketing and media relations point of view to systematically study the operation of implantable advertising, contact Advertising in areas related to theory a