毕业论文翻译

来源：百度知道 编辑：UC知道 时间：2024/05/26 06:55:42
试论广告人格化

摘 要:广告人格既涵容广告人的人格,也涵容广告活动的人格化特征,前者是广告个体特征,后者为广告群体人格特征,二者的统一与互补是为广告人格。广告人格是制约广告活动、广告行为和广告作品的一个具有决定性意义的重要变量。广告人格是在众多广告活动中产生和形成的,借助广告行为和广告作品体现出来的。广告人格具有鲜明的社会性和时代性,社会主义广告道德构成我国广告人格的重要内核,对培养和树立广告理想人格具有重要意义。

关键词:广告人格;广告道德;广告理想人格;

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翻译:
试论广告人格化 ( Tries to discuss the advertisement personification )

摘 要( Abstract ):The advertisement personality already contains the advertisementperson's personality, also contains the ad campaign thepersonification characteristic, former is the advertisement individualcharacteristic, latter for the advertisement community personalitycharacteristic, the two is unified and supplementary is for theadvertisement personality. The advertisement personality is restrictsthe ad campaign, the advertisement behavior and advertisement work hasthe decisive significance the important variable. The advertisementpersonality is produces in the multitudinous ad campaign and forms,manifests with the aid of the advertisement behavior and theadvertisement work. The advertisement personality has the brightsociality and the time, the socialism advertisement morals constituteour country advertisement personality the important essence, to raisesand sets up the advertisement ideal per