寻找大侠帮忙翻译成英文摘要(急)
来源:百度知道 编辑:UC知道 时间:2024/06/05 08:10:50
本文首先介绍国际强势品牌诺基亚的相关情况,然后提出企业品牌战略的意义及品牌创新理论,以此引出诺基亚建立强势品牌的发展方向,即以创新理念全力建设强势品牌,进而得出我国企业建立强势品牌的发展方向及应当采取的品牌战略。
With the continuous development of our market economy system, all enterprises are growing rapidly. But from the investigation of present market, the domestic enterprises are not of great awareness of brand issue and most of them just by imitating the direction of development of foreign pre-eminent brands. In turn it will make them get lost in the battle for brand, and can not find the appropriate direction of development to establish the pre-eminent brands of their own.
This thesis begins with the situation about the International pre-eminent brand NOKIA, then proposed the strategic meanings of brand and the new theory of establishment of brand, then introduce the direction of development of NOKIA which is to establish the pre-eminent brand by innovative conception, further more to conclude the direction of development to establish a pre-eminent brand by domestic enterprises and the appropriate strategy to be adopted.
Along with our country the market economy system