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来源：百度知道 编辑：UC知道 时间：2024/06/08 05:45:37
Marketing performs a key role in an organization’s sensemaking
efforts through gathering, disseminating, interpreting,
and storing activities that seek to understand and act
upon the environment (Sinkula, 1994). In this role, marketing
potentially shapes and directs the lens through which the
organization perceives its strategic situation, and by
extension, the actions taken in response.
Organizations can seek to either absorb variety in
interpreting their environment by holding multiple and
possibly conflicting interpretations or reduce understanding
to a single representation (Boisot and Child, 1999).
efforts through gathering, disseminating, interpreting,
and storing activities that seek to understand and act
upon the environment (Sinkula, 1994). In this role, marketing
potentially shapes and directs the lens through which the
organization perceives its strategic situation, and by
extension, the actions taken in response.
Organizations can seek to either absorb variety in
interpreting their environment by holding multiple and
possibly conflicting interpretations or reduce understanding
to a single representation (Boisot and Child, 1999).
营销通过会集，传播，解释和
存放寻求了解和行动在
环境的活动执行在组织的sensemaking的努力的
一个关键角色(Sinkula 1994)。 在这个角色，营销
潜在地由引伸，在反应采取的行动
塑造并且指挥组织察觉它的
战略情况的透镜，和。
组织在解释他们的环境可能寻找对
通过举行倍数和可能矛盾的
解释吸收品种或者减少了解
到一个唯一表示法(Boisot和Child 1999)。