一小段摘要英语翻译

来源:百度知道 编辑:UC知道 时间:2024/05/04 11:01:48
我国中小企业网络营销浅析
网络环境下传统的营销模式发生了巨大的变化,而网络营销的产生促进了以客户为中心的营销观念的产生和发展。网络营销是人类经济、科技、文化发展的必然产物,网络营销不受时间和空间限制,在很大程度上改变了传统营销形态和业态。传统企业已意识到网络是企业生存和发展的重要性,将先进网络技术和新的营销观念引入到企业的经营活动中,借助互联网络、计算机通讯和数字交互媒体的威力来实现企业的整体目标。具有实力与资本的大型企业能自主开展网络营销研究和实践。而对中小企业来说也是迫切地需要通过网络开展营销活动,扩大市场,给企业带来社会效益和经济效益。中小企业在我国的社会经济中占有重要的地位,但在某些方面又是弱势群体,尤其需要关注。

SME network marketing network environment of the traditional marketing model has undergone tremendous changes, Network Marketing and promoting the emergence of client-centered marketing concept for the selection and development. Network marketing is the economic, technological and cultural development of the natural product, Network Marketing without restrictions of time and space, to a large extent changed the traditional form and Business Marketing. Traditional enterprise network is aware of the existence and development of enterprises of the importance of an advanced network technology and new marketing concepts were introduced to the corporate and business activities, with the help of the Internet. Computer communications and digital interactive media power to achieve the overall objective of enterprises. And capital strength of the large-scale enterprises can conduct independent network marketing research, and practice. For SMEs is an urgent need through the network marketing a