急求:英译汉(11)

Although the data generally supported the three hypotheses in the study, it is interesting that the hypotheses were not supported for all brands and product pairs. Explanations for this include limitations of this study, specifically, that the brands and product pairs were not the same in both parts of the study and the similarity ratings were less sensitive measures than the forced choices between sentence pairs. Still, it seems interesting to consider why a common brand name increased similarity perceptions for product pairs associated with some brands but not others. Perhaps the most likely explanation is that, by context or direct association, some brands add something more to natural product categories than do others.
Acknowledgements
David M. Boush is Associate Professor of Marketing in the Charles H. Lundquist College
of Business at the University of Oregon. The author thanks Editor Robert Meyer and two
anonymous reviewers for comments on earlier drafts of th