征求英语高手帮忙翻译一下高手进

来源:百度知道 编辑:UC知道 时间:2024/05/22 04:49:28
[摘要] 目前,中国许多企业精于营销策划、广告创意,但却疏于品牌管理,导致中国许多品牌“昙花一现”,中国品牌的平均寿命只有7.5年,要想打造强势品牌,必须进行品牌战略管理。但是,目前中国的大部分企业对于品牌战略管理依然十分陌生,甚至对品牌管理究竟具体做那些工作不大了解或了解不深、不完整。并不是一支具有震撼性的广告片或日常销售做得好就能诞生一个百年强势品牌,如鸭溪窖就因一则负面广告在一夜之间轰然倒塌,品牌战略管理应如何展开?如何创建百年强势品牌?本文拟从分析茅台白酒品牌管理的功与过来探讨企业的品牌管理战略,希望这对于中国众多白酒企业及其它行业都有借鉴之处。
关键词 品牌定位 品牌延伸 品牌识别 品牌核心价值
我们老师是海龟 忽悠不了 软件翻译一率谢绝

Currently, many Chinese enterprises specializing in marketing planning, creative advertising, but neglect of brand management, to many Chinese brands "short-lived" and the Chinese brand average life span of only 7.5 years, in order to build a strong brand, the need for strategic brand management. However, the majority of China's enterprise strategy for the brand management is still very unfamiliar, even on the specific brand management for those jobs do not understand or do not know much, incomplete. Is not a shock with the day-to-day advertising sales unit or better birth of a century will be a strong brand, like ducks on the river cellar for a negative advertising crashing to collapse overnight, brand management strategy on how to proceed? How to create a strong brand century? This paper intends to analysis Maotai liquor brand management over the merits and explore the brand management strategy hope for China's large enterprises, and other liquor industries have