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来源:百度知道 编辑:UC知道 时间:2024/06/09 02:47:48
客户关系管理(Customer Relationship Management CRM)就是对客户关系进行管理的一种思想和技术,换句话说,客户关系管理是一种"以客户为中心"的经营理念,它借助于信息技术在企业的市场、销售、技术支持、客户关系管理等各个环节的应用,以改善和增进企业与客户的关系,实现以更优质、更快捷、更富个性化的服务保持和吸引更多客户的目标,并通过全面优化面向客户的业务流程使保留老客户和获取新客户的成本达到最低化,最终使企业的市场适应能力和竞争实力有一个质的提高
许多企业客户关系管理的实践表明:在电子商务发展时代,有效实施客户关系管理是企业保持旺盛生命力的强劲动力,只有客户关系管理的成功,才有电子商务的成功,也才有企业持续、快速、健康的发展。

The customer relations management (Customer Relationship ManagementCRM) is carries on the management to the customer relations one kindof thought and the technology, in other words, the customer relationsmanagement is one kind of " Take the customer as central "The management idea, it with the aid of to the information technologyin enterprise's market, the sale, the technical support, the customerrelations management and so on each link application, improves andpromotes the enterprise and the customer relations, realizes by higherquality, quickly, the richer individuality service maintains andattracts more customers the goal, and enable through the comprehensiveoptimization face the customer service flow to retain the old customerand to gain the new customer the cost to achieve lowest, finallycauses the enterprise the market adaptiveness and the competitionstrength has an archery target enhancement Many enterprises customers relations management practiceindicated that,