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来源:百度知道 编辑:UC知道 时间:2024/06/09 02:47:48
许多企业客户关系管理的实践表明:在电子商务发展时代,有效实施客户关系管理是企业保持旺盛生命力的强劲动力,只有客户关系管理的成功,才有电子商务的成功,也才有企业持续、快速、健康的发展。
The customer relations management (Customer Relationship ManagementCRM) is carries on the management to the customer relations one kindof thought and the technology, in other words, the customer relationsmanagement is one kind of " Take the customer as central "The management idea, it with the aid of to the information technologyin enterprise's market, the sale, the technical support, the customerrelations management and so on each link application, improves andpromotes the enterprise and the customer relations, realizes by higherquality, quickly, the richer individuality service maintains andattracts more customers the goal, and enable through the comprehensiveoptimization face the customer service flow to retain the old customerand to gain the new customer the cost to achieve lowest, finallycauses the enterprise the market adaptiveness and the competitionstrength has an archery target enhancement Many enterprises customers relations management practiceindicated that,