将下段汉语翻译为英语

摘 要：在当今的企业界、广告界普遍存在这样一种现象：把广告当作艺术，或将艺术视为广告，人们在评价一个广告公司或一则广告时，艺术往往成为了唯一的衡量标准。广告的价值体现在传播商品信息、指导大众消费、也使受众获得审美感受。所以广告是先要遵循它的终极目的销售，在去把他艺术化的。本文经过对广告艺术性的创意研究，阐述艺术在广告创意中的价值。
关键词：广告为主、艺术、艺术含量
Abstract : In today's business, the advertising industry this widespread phenomenon : put advertising as art, as art or advertising, people in evaluating an advertising company or an advertisement, Art is often the only yardstick. Advertising reflected in the value of commodity information dissemination, guiding public consumption, and so that the audience was aesthetic sense. Therefore, advertising must abide by it is the ultimate purpose of sale, to his in the arts. After the advertising is the creative and artistic research, described the arts in the creative value. Keywords : mainly advertising, art, art content