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来源：百度知道 编辑：UC知道 时间：2024/04/28 20:18:48
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Brand placement offers marketers several advantages over other advertising media, especially cost efficient communication. Over the life of a film, including its theatrical run, premium cable appearances, other televised broadcasts and home video rental, cost-per-thousand exposures continues to decrease, eventually declining to mere pennies on the dollar. Brands are also featured in a clutter-free environment devoid of competitive messages. Films can be selected that target consumers who may be difficult to reach with more conventional advertising methods. Nearly three-fourths of the audience for theatrical films is 16-39 years old, a group highly prized by advertisers. Associating brands with particular actors, films or contexts allows the marketer to associate a brand with congruent lifestyle or usage situations. Tobacco is banned and alcohol brands have voluntarily refrained from advertising in the broadcast media. Films offer these brands the full sight, sound, and mo
Brand placement offers marketers several advantages over other advertising media, especially cost efficient communication. Over the life of a film, including its theatrical run, premium cable appearances, other televised broadcasts and home video rental, cost-per-thousand exposures continues to decrease, eventually declining to mere pennies on the dollar. Brands are also featured in a clutter-free environment devoid of competitive messages. Films can be selected that target consumers who may be difficult to reach with more conventional advertising methods. Nearly three-fourths of the audience for theatrical films is 16-39 years old, a group highly prized by advertisers. Associating brands with particular actors, films or contexts allows the marketer to associate a brand with congruent lifestyle or usage situations. Tobacco is banned and alcohol brands have voluntarily refrained from advertising in the broadcast media. Films offer these brands the full sight, sound, and mo
品牌安置提供去市场的人几好处其它广告介质, 特别是费用高效率的通信。在一部影片的生活期间, 包括它的戏剧性奔跑, 优质缆绳出现, 其它电视播送的广播和家庭录影租务, 费用每一千曝光继续减少, 最终下降到仅仅便士在美元。品牌并且以为特色在一个无凌乱环境里无竞争消息。瞄准消费者也许难到达以更加常规的广告的方法的影片可能被选择。观众的几乎四分之三为戏剧性影片16-39 岁, 小组高度得奖由登广告者。联系烙记与特殊演员, 影片或上下文允许去市场的人同品牌联系在一起以一致生活方式或用法情况。烟草被取缔并且酒精品牌自愿克制了做广告在广播媒介。他们不得以进入对在收音机和电视的影片提供这些品牌充分的视域、声音, 和行动能力。终于, 产品安置是你意味为克服给退避做广告的所有对共同的问题通过用拉锁拉上, 摧毁和减弱的声音。或许最重要对去市场的人是观众的俘虏本质。根据通信潜力, 戏剧性情况是理想的。观察者坐在黑暗剧院面对屏幕与少量其它分散的刺激。品牌以为特色对最充分的作用在自然主义的上下文由观察者欣然了解。去市场的人放弃一些控制在安置情况。例如, 场面以品牌为特色不能出现在影片的最终戏剧性版本, 或场面也许被编辑容纳电视广播。并且, 各安置需要某一风险。以常规广告方法, 去市场的人能要求保证关于观众大小(的路线, 在戏剧性影片情况, 没有规定值或其它观众大小的估计) 。如果车执行欠佳, 登广告者可能要求makegoods 。如果影片失败, 那里也许是没有相似的机会。最后个陷阱是潜在地惨败的如果去市场的人建立了一个全面竞选战略在影片附近。同样, 其它安置支持战略在零售和分配渠道被危害如果影片不打开依照预定。