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来源：百度知道 编辑：UC知道 时间：2024/06/04 06:21:40
当今社会，电信业的竞争越来越激烈，各个电信企业都在为争夺自己的市场而制定相应且有针对性的营销策略，武汉移动在这样一个竞争日趋激烈的大环境下也针对自己的市场制定了相应的营销策略，文章首先通过对神州行，动感地带，全球通三项业务的不同程度的分析对武汉移动当前的营销策略进行了相应的介绍。然后根据以提到过的相关业务进行研究分析，首先，分析了武汉移动营销策略中包含的产品/服务策略。然后，通过价格策略的分析，总结出武汉移动的营销策略的相应特点。其次，研究了武汉移动的促销策略，从而进一步的了解了武汉移动的营销策略。接着，文章将武汉移动与其最大的竞争对手武汉联通在营销环境，营销目标，营销策略方面进行了比较与分析。更加进一步的剖析了武汉移动营销方面的状况，进而总结出武汉移动营销策略的有点与不足，最后，根据提出的不足，文章给出了相应的改进意见。

Today's society, the telecommunications industry has become more competitive, telecommunications enterprises are in contention for the market and to formulate appropriate and targeted marketing strategy Wuhan Mobile in such an increasingly competitive environment the big deals with the market to formulate corresponding marketing strategy This paper first right Around late Strip, Global business links three different levels of analysis of the current mobile Wuhan marketing strategy for the corresponding presentation. According referred to the relevant business research and analysis, first of all, Analysis of the Mobile Marketing Strategy Wuhan included in the product / service strategy. Then, through the pricing strategy, summed up the Wuhan Mobile Marketing Strategy corresponding characteristics. Secondly, the study of Wuhan mobile marketing strategy, which will further understanding of Wuhan mobile marketing strategy. Then, the article Wuhan, the largest mobile competitors with